Come as a guest, leave as a friend.
Out here, the cold is real.
The reindeer know the way.
We don’t perform Sámi culture. We live it.
We don’t push animals to impress. We live alongside them, in rhythm with their instincts and the land.
When you join us, you step into a tradition still lived, not staged.
Feed the herd. Feel the Arctic wind on your face. Step into the raw, living pulse of the tundra.
This isn’t a show for tourists.
It’s a life. Wild, real and true. And you’re invited to share it with us.
What our guests say
“We’re incredibly grateful for this authentic, immersive, rich experience. It felt like a dream, but it couldn’t have been more real.”
— Arne from Belgium
“We were invited into their world, not as spectators, but as participants. We moved with them, not the other way around.”
— Petter from Denmark
Respect, not performance.
We don’t push animals for show.
Not our reindeer. Not our dogs.
They are not props. They’re partners.
We care for them, listen to them, and trust them to guide the way.
They are family.
Our reindeer decide the pace.
Our dogs work alongside us, not under us.
We follow the rhythm of nature, not the demands of a performance.
This is Sámi herding as it truly is:
Rooted in respect. Led by trust. Lived with love.